Florists

Most children embrace summer vacation as a time to be lazy. Not Claire and Bridget Geary. On Friday, June 26, the girls went to work with their mom, Jen, owner of Sterling Rose Design in Avon Lake, Ohio, to shock and awe some locals with the joy of flowers. Across the country, hundreds of florists […]

If you want to be known as a florist who’s chic, creative and cutting edge, you need to be educated on the latest trends. That means tuning into the fashion world, synthesizing what you see and applying it to your designs. That can be a lot of work. Fortunately, there are a few experts in

This week, all eyes have been on Charleston, S.C., the latest site of senseless carnage. The murders of nine people at a bible study at Mother Emmanuel African Methodist Episcopal Church has stirred up many emotions — sadness, fear, anger, disgust — not to mention a fierce debate about South Carolina’s legacy with slavery, secession and the

  Last week, Jacob McCall, AIFD, competed against 25 of the world’s top florists in Berlin for the Fleurop-Interflora World Cup, the industry’s preeminent design competition held every four to six years. (Consider it the floral Olympics.) Participation in World Cup is by invitation only and competitors must have already been successful in competitions or shows

With Flag Day (June 14) and the 4th of July coming up, perhaps you’ve considered displaying an American flag at your shop to show your love of country. Research suggests that, just as customers prefer buying locally-sourced or made products, they also like patronizing patriotic businesses. But be advised: there are very specific rules you must

There are so many phrases that flowers express. I’m sorry. Thank you. Congratulations! Feel better. I love you. This is a fact that every florist knows but one that’s not so obvious for consumers who have unlimited gift options for nearly every occasion. But for the thousands of people who visited graveyards last Monday to

From time to time we like to report on the various Florist Directories and Internet Yellow Pages sites that are relevant to florists. While many of these sites (but not all!) still count as citations for your local business listings, it’s becoming more and more questionable as to whether or not there is any traffic

Don’t miss our Live Blogging coverage of the Florists For Change conference on the Real Florists Blog.

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