Florists

Today, every business, regardless of field or industry, is looking to optimize the way sales are handled and maintained. It is always a good idea to start with the basics and find out what you can do better and how you are going to make changes happen. From finding new customers, to keeping your current […]

The proper time management techniques can make a huge difference in the success of a small business. Knowing how to apply certain time saving tricks and tips can nip inefficiency in the bud and turn your schedule into something you can control rather than vice versa. Not only can such moves save you and your

Sure there are faceless flower corporations that seem to rule the industry, but these days, people are getting back to basics and going more local. It is common knowledge that computer technology and the Internet were going to be tremendous assets in your business. That’s why you had a website created and started online customer

Last year we published a report comparing the top Florist Directories with the top Internet Yellow Pages sites. I thought it would be fun to run the same report a year later and see how things have changed. The methodology remained the same, we just recalculated the scores based on today’s rankings.

It’s very easy to get confused when comparing the costs of different web site options for florists. It’s like shopping for groceries and trying to compare different brands of jam or yogurt who never seem to offer containers of exactly the same size. In this article I will try to paint a clearer picture of

You know you need a web site. A real web site. Not that monstrosity your gamer nephew built in FrontPage eight years ago before leaving for college and forgetting to update. You need a site that’s going to help you compete with your in-town competition and the out-of-town order gatherers who are looking to prey

Over at the Outspoken Media blog, Rae Hoffman highlights some obvious reasons big brands aren’t ranking as well as they could. One of the brands she targets is 1-800-Flowers: I’m not sure what the hell 1-800-Flowers’ SEO staff is doing … I don’t know who the hell is managing their SEO, but they should seriously

It’s no secret by now that Google has announced a preview of their next infrastructure update. Given the popularity of our recent report on Florist Directory Rankings (and IYP performance for florists), I thought it might be fun to see how our contenders fared in the “new Google” results. This time out we threw everything

It’s been a long time … far too long, in my opinion, since I’ve been able to post on the Florist SEO blog. You see, things have been a little crazy around Strider HQ of late. We’ve had a crush of florists registering for our Florist 2.0 ecommerce sites, and everyone wants to be live

Kalena Jordan of Search Engine College writes an entry-level article aimed at small business owners. She offers tips on dealing with your web designer to make sure your site is SEO friendly. She even uses florists as an example 🙂

One of my favourite people ever, not to mention favourite florists, is Cathy Hillen-Rulloda. I think she hates it when I say that in public … but, that’s the price she has to pay for being awesome. In addition to being featured in an article on small business online success on Search Engline Land, Cathy