SEO

Voice search is gradually going mainstream. Sure, we haven’t gotten there yet, but the technology is catching up. While typing is still predominantly the main way to enter search terms in the search engines, most mobile devices come equipped with voice search options.

The average business blog owner is doing it wrong. By “it” I mean the content creation and the day-to-day management of that content. The truth is that the average business blog is nothing more than a bundle of boring text that puts the readers that they have to sleep. This is unfortunate, because in 2014

So, there’s been a lot of debate about the impact of Google authorship on search engine rankings. Some SEOs say it helps, others say it doesn’t. The truth is no one really knows that it does work. In fact, there was a heated argument about this recently in a private IM membership forum.

One of the hardest parts of writing a blog post is finding an exciting topic to use. Depending on your market, this can be especially tough, as you constantly find yourself struggling to keep your readers engaged. It’s like running on a treadmill without the option to stop or turn it off—eventually you’ll tire out.

Creating engaging blog content is easier said than done. Every blog owner wants to be an authority in their market, often without having the slightest idea on how to go about it. We’re going to talk about something that can work, if used correctly. We’re going to focus on long posts, and discuss how they

Last week Google’s Webmaster Central blog, which exists as an information channel for website owners, published a post entitled Affiliate programs and added value. Whenever Google posts some information (usually a nicely-couched edict) about web quality, search optimization, or their beloved “guidelines” it’s natural for many in the SEO community to react with skepticism. However,

Local Search can just as easily be a juggling act. There are so many aspects to handle that it’s easy to get confused and drop the ball.

As a small business owner, your ability to make a profit depends on getting clients consistently and effectively. New leads are the lifeblood of your business; without them, your business would keel over. Every small business wants new leads. The trick is how to go about getting them. There are a myriad of ways to catch new clients

You’ve heard all about SEO and know it has something to do with optimizing your site to get it ranking in the SERPs—or search engine results pages. So, you’ve taken everyone’s advice, and optimized your site as well as you could. But for some reason your site isn’t ranking. And you have no idea why. It’s understandable.

Funny thing: For all of the online proclamations of “Content is King,” you would think that most business owners with enough savvy to have a website would have caught on by now. But that’s sadly not the case. Many businesses still don’t have a blog, and if they do, it’s usually a non-updated, abandoned piece of web space that’s drier than the Sahara. And even if the blog is updated on a regular basis, the posts are usually fluffed-up, canned articles that accomplish close to nothing. The average small business blog suffers from more neglect than an abandoned, haunted house.

Many small businesses are finding out that creating and distributing their own original content costs far less than paid banner ads, media buys or newspaper center spreads and produces even better results.