Most businesses and organizations do some sort of content marketing these days. The interesting thing however is that less than 20% of the businesses who make this claim use content marketing effectively. This is good news for businesses on a budget. This means that if they can fine-tune their content marketing strategy, they’ll most likely […]
4 Incredibly Effective Content Marketing Techniques Read More »
Phishing is a major security threat, with particular risk to small businesses who may not have extensive security resources.
Phishing Business Impacts – Infographic Read More »
Please allow me to be personal for a moment: Choice and flexibility are ideals that are near and dear to my heart. As a business owner I always try to position our companies to be nimble and agile (at the risk of borrowing an over-abused term). As a husband and father I always want to
Some Thoughts About Choice Read More »
Florists with FTD-hosted websites should be aware of a recent change to their website templates that introduces a Pagerank-siphoning link back to an FTD-branded website.
FTD Follows TF’s Example in Siphoning Pagerank Read More »
According to studies, the concept of being “unbiased” is merely hypothetical. Every decision that a person makes involved two mental activities – the rational or logical mind and the irrational or emotional mind. However, as neuroscientist Antonio Damasio found out, people with injury or structural damage in the part of brain that controls emotions cannot
There’s No Such Thing As An Unemotional Decision Read More »
Using content is the best and the most reliable way of persuading customers to go through the buying cycle. So, what exactly is the buying cycle? The best way of understanding the concept is to break it down into different stages. The process starts by making potential customers aware of your business and progresses into
Using Content to Guide Your Customers through the Buying Cycle Read More »
The psychology of a customer ultimately influences her purchasing decision. So, you can begin from this end of the sales process and gain more clients within a short span of time. Playing on the psychological advantage is effective for every product, be it a computer or furniture, but can be particularly effective when you sell flowers. One
Psychological Selling Tips for Writing Compelling Copy Read More »
It’s no secret that content engagement is a crucial part of every retailer’s web marketing strategy, but how do you know when users are actually being engaged? It seems intuitive enough that you would need a powerful way to track both static (blog posts, articles, etc) and dynamic (videos, podcasts, animation) types of content. For
Content Tracking with Google Analytics Read More »
Google Analytics is hugely under-utilized though it has very useful features. One of these is the ability to create custom reports that display only the data that you or your customers want to see. Custom reports let you filter your metrics based on a number of factors, as well as your own chosen settings. They are created by combining
Creating Custom Reports in Google Analytics Read More »
As all online retailers know, search engine optimization (SEO) is essential for attracting traffic. More traffic leads to more sales, which makes SEO a worthwhile investment for all retail florists. But how do you know that your SEO strategy is working as well as it could? Google Analytics can help you to assess your SEO
Using Google Analytics to Assess and Improve SEO Read More »
A well-planned advertising campaign – whether through paid search like AdWords, social media, or even content marketing – can bring in a lot of traffic to your site, hopefully leading to more sales and more profits. But how do you know your advertising campaign is working as it should be? In this post, we’ll take
Using Google Analytics to Assess the Effectiveness of Your Advertising Campaign Read More »
As a business owner you know how important it is to track key aspects of your business. However, most florists are not comfortably familiar with reading and understanding website date, or knowing which data points are more important than others. If you are not tracking the most critical metrics, you will have no way of knowing how
Online Marketing Metrics You’d Better Be Keeping An Eye On Read More »