SEO

Logical & Emotional Brain

There’s No Such Thing As An Unemotional Decision

According to studies, the concept of being “unbiased” is merely hypothetical. Every decision that a person makes involved two mental activities – the rational or logical mind and the irrational or emotional mind. However, as neuroscientist Antonio Damasio found out, people with injury or structural damage in the part of brain that controls emotions cannot …

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Psychological Selling Tips for Writing Compelling Copy

The psychology of a customer ultimately influences her purchasing decision. So, you can begin from this end of the sales process and gain more clients within a short span of time. Playing on the psychological advantage is effective for every product, be it a computer or furniture, but can be particularly effective when you sell flowers. One …

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Using Google Analytics to Assess the Effectiveness of Your Advertising Campaign

A well-planned advertising campaign – whether through paid search like AdWords, social media, or even content marketing – can bring in a lot of traffic to your site, hopefully leading to more sales and more profits. But how do you know your advertising campaign is working as it should be? In this post, we’ll take …

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Online Marketing Metrics You’d Better Be Keeping An Eye On

As a business owner you know how important it is to track key aspects of your business. However, most florists are not comfortably familiar with reading and understanding website date, or knowing which data points are more important than others.  If you are not tracking the most critical metrics, you will have no way of knowing how …

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