SEO

Using Google Analytics’ Goals and Funnels for Conversion Optimization

Most of the discussion about online marketing focus on bringing people to your website, but the goal of marketing is not views – it’s sales. That’s why it is so important to pay attention to your conversion optimization – getting as many visitors converted to customers as possible. One important step in getting conversions is […]

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Using Google Analytics to Look At Real-Time Metrics

Google Analytics is a powerful program for examining website performance, but there are times when slicing and parsing historical data is not enough. GA’s Real-Time reports give you a live look at what customers are doing on your website right now.  These real-time metrics provide up-to-the-minute reports on many aspects of website performance and popularity, and a

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How the Mighty Fall: Interflora disappears from Google search

Interflora was wiped from Google’s search results last week after the internet giant penalised them for alleged manipulation of advertorial links. The UK’s longest-serving flower relay service is accused of breaching Google’s strict regulations. It would appear as though Interflora embarked on an aggressive campaign on the run-up to Valentine’s Day, placing over 150 advertorials

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Enhancing the Check Out Process of your Floral Ecommerce Site

The Internet plays a huge part in the way people do business these days.  Online revenue has grown more than three times faster than your more traditional sales. This includes the floral business as well. In fact, one of the more popular online ecommerce shopping categories is flowers with approximately 90 percent of the US and Canada

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