For the next few weeks, any donation you make to the American Floral Endowment will have extra mileage, thanks to a partnership with Sakata Seed America.
Sakata and American Floral Endowment Announce ’40 Days of Summer Giving’ Read More »
If you’re in Atlanta this week for AmericasMart, be sure to stop by Accent Decor booth. The company responsible for a long list of the industry’s most intriguing containers and accessories (including the Celfie vase) will be celebrating its 20th anniversary at the annual wholesale gift show. Co-founder Margaret Hofland took a few minutes to
Accent Decor Turns 20 Read More »
Is your showroom looking a little drab? Through its sixth annual Makeover Magic Contest, FTD will award one lucky florist a shop makeover by FTD education consultant and visual merchandising expert J. Keith White, AIFD.
FTD Announces Makeover Contest Read More »
In May, Smithers-Oasis added fourth-generation florist Laura Daluga, AIFD, to its six-person design team, which leads educational programs throughout North America, breaking new floral trends and sharing knowledge and experience to help florists grow their businesses. Deluga is a designer at Keller & Stein in Canton, Michigan, and owner of the Department of Floristry, a
Meet Laura Daluga, the Newest Member of the Oasis Design Team Read More »
Last month, hundreds of florists, growers, wholesalers and other volunteers spent Memorial Day honoring fallen service members by placing flowers on their graves.
Volunteers Lay More than 250,000 Roses on Fallen Soldiers’ Graves Read More »
Last month, Poppy Parsons, AIFD, CAFA, got a phone call from Jennifer Harvey, CFD, CAFA, a bubbly Ontario designer she met at Canadian Florist’s Inspired Design contest in 2014, announcing that she’d be in her province in late June. “I was so excited,” said Parsons, owner of Smart Flowers in Swift Current, Saskatchewan. “We’ve been trying to get together
Decorated Duo to Host Summer Design Class Read More »
If you want to have a more profitable shop, prepare to get a little introspective. “You have to chart your course,” said Derrick Myers, CPA, CFP, PFCI, during the annual Canadian Florist Business Forum Monday, May 29. “What do you want to be and how are you going to achieve it?”
Goals and Good People Key Characteristics of Profitable Businesses Read More »
The week before Mother’s Day, a handful of growers representing four flower farms on the West Coast, traveled to the other side of the globe to explore whether there’s a place in the Chinese floral industry for American-grown flowers.
American Grown Flowers Go To China Read More »
Floral Strategies celebrates its 20th anniversary next month. After 5,000 shop visits over three continents, dozens of webinars and magazine articles, and too many presentations to count, founder Tim Huckabee, AIFSE, looks back on where the journey began—and his vision for the future.
Tim Huckabee Reflects on 20 Years of Coaching Read More »
Last week, consumers got two new options to dress up their mail: one sporting a corsage, the other, a boutonniere. Not surprisingly, a professional florist had a (major) hand creating these attractive designs. Florist 2.0 caught up with Virginia freelance designer and educator Carol Caggiano, AIFD, PFCI, on her most unexpected job yet.
Meet Carol Caggiano: Floral Stamp Designer Read More »
A leader in the floral industry was recently appointed to the National Agricultural Statistics Service. Florist 2.0 caught up with Dr. Marvin N. Miller, AAF, hortistician at Ball Horticultural in West Chicago, Illinois to learn a little about his new post, his career highlights, his reflections on how floriculture has changed over the years, and
Ball Horticultural’s Marvin Miller Appointed to USDA Committee Read More »
Got plans for the 4th of July? Why not take an extended holiday break in Seattle with some of the most talented and creative designers in the world?
AIFD Opens Registration for 2017 Symposium ‘X’ Read More »
