Not only is it incredibly helpful to claim your local business listings (you don’t even need to have a website!!), it’s harmful not to. Just ask some florists who had their listings hijacked by an affiliate marketer.
I thought I was having a stroke … Looking through florist websites in Columbus, OH, I clicked on these two links consecutively: http://www.flowersbymel.com/ http://www.osuflowers.com/ Confused me … customers must LOVE it!
This review could have been written about any of a thousand florist websites suffering from the same malady: The knowledge that a website is necessary, but no guidance as to what to do with it to be successful.
One of my favourite people ever, not to mention favourite florists, is Cathy Hillen-Rulloda. I think she hates it when I say that in public … but, that’s the price she has to pay for being awesome. In addition to being featured in an article on small business online success on Search Engline Land, Cathy …
Boulder Blooms is the subject of our first site review. Located in Boulder, CO, and using a custom site they are well along the path to creating a special and mature web presence.
For many internet users “search” = going to Google or Yahoo! and typing in a few words or a question about what they are looking for. Despite more having internet access commonly available at home and work, many users also “search” for a website address, not understanding the difference between the search box and a …
Thanks to Rich from the Bloomery, a florist in Butler, PA, for submitting this photo of a pair of Poppies about to open. Rich says: I call this one “Morning Breath”. It’s a pair of poppies shortly before they open. This is Rich Dudley from The Bloomery Florist Boutique in Butler, PA. I’m an avid …
In an effort to get caught up on my RSS reading, I’m blitzing through some older blog posts, like the recently mentioned article on big chains. Here are a few more items that are worth mentioning: Copywriting Tips For Resellers – Florists aren’t exactly resellers, but most are selling the same product images. How can …
Since I still haven’t gotten around to selecting more images to rotate in the top area of this site, I’m opening the floor to you the readers. If you are a florist, photographer or in some other way the owner of a nice picture of flowers, preferably your own work, please submit the picture to …
Chances are, if you’ve been on the internet for more than a few days, you’ve come across sites that use Flash. Flash technology is used to deliver rich media and interactive experiences, and can be very visually compelling. Is understandable, then, that Flash is a very popular choice for florist websites. After all, if you’re …
It’s just over a week old, but this article from the WSJ on independent coffee shops thriving despite Starbucks is still worth mentioning. It speaks directly to the environment and circumstances facing many retail florists in today’s market as they try to compete with big chains and supermarkets.
From the negative to the positive – now that we’ve spent more than a week covering the problems caused by duplicate content, lets look at a few ways to create some unique content on your site. Write About You It’s your site – at some point, a visitor to the site is expecting to learn …
