With Valentine’s Day just 9 days away, it’s safe to say most floral professionals are operating on very little sleep. But there’s one florist who’s decided to officially operate a 24-hour shop: Nic Faitos, owner of Starbright Floral Design in (where else?) New York City—the city that never sleeps. We caught up with Nic to get
Meet the Florist Who Never Sleeps Read More »
Mayesh Wholesale Florist recently announced winners of its charity design contest. The company challenged florists to create a romantic tablescape perfect for Valentine’s Day, which were put to a vote. The top three winners received a large donation to a charity of their choice. Each of Mayesh’s 16 branches participated, with several designers collaborating on a single concept. Hundreds
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Georgianne Vinicombe kicked off the new year with a makeover. Around Thanksgiving, the owner of Monday Morning Flowers and Balloon Company, with locations in Princeton, New Jersey, and Yardley, Pennsylvania, decided a 6- by 12-foot cooler in her Princeton shop needed to go. “It was in the middle of our showroom and felt like a
A Roomier, Rosier Space — Just In Time For Valentine’s Day Read More »
Confronted with a Sunday Valentine’s Day in the middle of a holiday weekend — the worst case scenario — Rick Rivers knew he’d have to pull out all the marketing stops this year. In addition to his billboard ads and “Dr. Love” coupons dispersed at sports bars during NFL playoff games, the owner of A Floral
Chamber of Commerce Event Earns Florida Florist Early V-Day Sales, New Leads Read More »
One way to boost your name and reputation in the weeks before Valentine’s Day is to take advantage of online praise you may have received over the recent holidays. Why?
Leverage Holiday Reviews Before Valentine’s Day Read More »
If you’re like me, you couldn’t care less about watching the ball drop in Times Square tomorrow night but come from Friday morning, you’re glued to the television set for the rose parade. Since I started writing for the floral industry close to six years ago, my fascination with this annual ritual has shifted from,
Behind the Scenes at the Tournament of Roses Read More »
If you’ve turned on your television at all in the last six weeks, you’ve surely see the barrage of advertisements from Kay, Zales and Jared. Tis the season to pop the question. According to Wedding Wire, a whopping 40 percent of engagements occur between Thanksgiving and New Year’s Eve, which means there should be a lot
How to Woo Luxury Brides in 2016 Read More »
Last week, for the first time, the Pantone Color Institute announced two shades as the color of the year for 2016: Rose Quartz and Serenity. The pair of colors, a pale pink and baby blue, naturally conjures images of a gender reveal party or a baby shower, but Pantone executives maintain that was not the
Florists React to Pantone’s Colors of the Year Read More »
Fans of PBS celebrity P. Allen Smith, may have noticed a familiar face on one of his recent shows. On November 9, J Schwanke, AAF, AIFD, PFCI, host of JTV at uBloom.com, joined Smith on his syndicated show, “Garden Style.” The two discussed foliages and how to use them in décor. “An all-foliage arrangement is
Schwanke Appears on PBS Show Read More »
First and foremost, happy Thanksgiving from your friends at Florist 2.0! We hope the day brings you quality time with family and no work emergencies whatsoever. But there’s another holiday on the horizon. On the heels of Black Friday and Cyber Monday, comes Giving Tuesday (December 1), a day that celebrates generosity. To be certain, there
Consider These Floral Organizations For Giving Tuesday Read More »
Want a New Year’s experience of a lifetime? The California Cut Flower Commission wants you to serve as a farm ambassador during the annual Tournament of Roses. Ambassadors interact with the public, answering questions they have about the floats, the flowers and the farmers who grew them and passing out CA Grown stickers and pins.
California Cut Flower Commission Seeks Rose Parade Volunteers Read More »
What could be dreamier than a stay at a bed and breakfast on a Virginia farm? What if it had a focus on floral design? Get excited: Holly Heider Chapple, a renowned event florist and floral educator, recently purchased 25 acres of farmland just down the road from her home in Leesburg, Virginia. “I’d been
Famed Floral Educator Buys Farm For Truly Experiential Classes Read More »
