Some holidays are a natural fit for florists. (A certain romantic celebration in February comes to mind.) Others require a bit more creativity. In Victoria, British Columbia, Brown’s the Florist isn’t letting candy companies have all the fun this Halloween. The 104-year-old shop, which has three locations, is promoting a trio of “spooktacular” ideas to engage with […]
British Columbia Florist Shows Halloween Spirit Read More »
With the holiday season only about a month away, it’s a fine time to assess your staff’s manners and make necessary tweaks before the onslaught of customers arrives. To start, why not evaluate some of the biggest brands and try to mimic their strengths?
Three Easy Words That Spell Stellar Service Read More »
Since 1951, Rockcastle Florist has been Rochester, New York’s go-to place for quality flowers and service. Recently one of the shop’s employees—Mary Rockcastle, daughter of owners Wendy and Keith—spun off with her own fashion line. Dubbed “Little Lamb Studios,” her designs will hit the catwalk at Rochester Fashion Week, which kicks off tonight. Florist 2.0 caught
NY Florist Participates in Rochester Fashion Week Read More »
In less than two weeks, a farm in Northern Virginia will host a floral jubilee unlike any other event in the industry. Called Flowerstock, a riff on Woodstock (the famous 1969 music festival), it features demonstrations from 13 revered designers, merchants selling sundries such as antiques, linens and jewelry (useful items for staging photo shoots
Fabulous Flower Fest Coming Soon to Virginia Read More »
A few years ago, Christy Hulsey was designing her best friend’s wedding and decided to bring her young daughter along. “I thought it would a good idea,” said the owner of Colonial House of Flowers in Statesboro, Georgia. “It was not. All she wanted to do was touch the floral designs.” To distract her daughter,
Pottery Barn Blog Nets Georgia Florist National Attention, SEO Points Read More »
‘Tabledance’, a pink OT hybrid lily from Green Valley Floral took top honors in the Society of American Florists’ Outstanding Varieties Competition held this week in Maui, as part of the organization’s annual convention.
‘Tabledance’ Wins Big in Maui Read More »
Have a sales person who never pitches any grand, high-end arrangements? A designer prone to stuffing? A manager reluctant to handle disputes? If your employees are lacking in initiative, demonstrating conduct you’d like to change, consider altercasting.
Want to Encourage Greatness? Try Altercasting! Read More »
Last week, Mayesh Wholesale Florist, Inc., announced Christy Hulsey, of Colonial House of Flowers in Statesboro, Ga., as winner of its sixth annual Design Star contest. As Design Star, Hulsey will lead several workshops at Mayesh branches this year and create design videos throughout 2017.
Meet Christy Hulsey, Mayesh’s 2017 Design Star Read More »
Following nearly a year of planning, Kym Erickson, AAF,CF, MNCF, and her team at Soderberg’s in Minneapolis, transformed the agriculture building at the Minnesota State Fair into a woodland wonderland.
Soderberg’s Staff Wows Minnesota Fair Guests Read More »
Back to school shopping this weekend? Take time to study windows and displays at the mall to gather ideas for the coming months. Do you see recurring colors, patterns or themes? Which ones attract you–make you want whatever they’re selling?
Get Merchandising Ideas From Shopping Malls Read More »
I belong to the Social Q’s Facebook group, an etiquette-themed panel that discusses how to handle everyday sticky situations with tact (think: how to address noisy neighbors, respond to passive aggressive emails, come up with a wedding guest list with minimal hurt feelings…). As of late, though, the topics have veered toward current events, including
Does Customer Service Allow Any Room for Snark? Read More »
Many people have crowned Simone Biles the phenom of this summer’s Olympic Games—with some declaring her the greatest gymnast of all time.
What You Can Learn From Simone Biles Read More »
