Katie Hendrick

Whether you celebrate Canada Day or the 4th of July, there’s a three-day weekend right around the corner. But if you’re anything like me, you might feel a bit apprehensive about taking time off.

Taking sales calls is not unlike going on a first date. Worry about how the other person will react can cause you to clam up or overthink everything you say, resulting in awkward conversation that sounds insecure and falls short of selling your assets.

“People move and die every year, so a 100% customer retention rate simply isn’t realistic,” said Rick Rivers, of A Floral Boutique in Ormond Beach, Florida, during Canadian Florist’s annual Business Forum May 30. “The goal to hit is 75%.” During his presentation, Rivers shared his strategies for keeping customers satisfied. “The average lifetime of a customer

A few weeks ago, I wrote about innocuous phrases that inadvertently come off as rude in email correspondence. I’d like to follow that up by discussing emails that try too hard to be nice and polite and, consequently, come off as insecure and annoying and, ultimately, get ignored.

Cue Edward Elgar’s Pomp and Circumstance. It’s just about time to toss the caps in the air. Graduation may not be a major boon to florists, at least not compared to other spring events (Easter, Administrative Professionals Week, Mother’s Day, prom). But there’s still a place for flowers during this milestone ritual.