Accent Decor Turns 20

If you’re in Atlanta this week for AmericasMart, be sure to stop by Accent Decor booth. The company responsible for a long list of the industry’s most intriguing containers and accessories (including the Celfie vase) will be celebrating its 20th anniversary at the annual wholesale gift show. Co-founder Margaret Hofland took a few minutes to …

Accent Decor Turns 20 Read More »

FTD Announces Makeover Contest

Is your showroom looking a little drab? Through its sixth annual Makeover Magic Contest, FTD will award one lucky florist a shop makeover by FTD education consultant and visual merchandising expert J. Keith White, AIFD.


PSA: New Ransomeware Attack – Check Your Protection Now

Here’s a recent update on a critical issue for all computer users. This information comes courtesy of Malwarebytes, a security software firm. A new strain of ransomware, a Petya-esque variant being called Petya/NotPetya, is swiftly spreading across the globe today, impacting tens of thousands of computers as of 2:00 p.m., PST. More powerful, professional, and dangerous …

PSA: New Ransomeware Attack – Check Your Protection Now Read More »

Decorated Duo to Host Summer Design Class

Last month, Poppy Parsons, AIFD, CAFA, got a phone call from Jennifer Harvey, CFD, CAFA, a bubbly Ontario designer she met at Canadian Florist’s Inspired Design contest in 2014, announcing that she’d be in her province in late June. “I was so excited,” said Parsons, owner of Smart Flowers in Swift Current, Saskatchewan. “We’ve been trying to get together …

Decorated Duo to Host Summer Design Class Read More »

Tim Huckabee Reflects on 20 Years of Coaching

Floral Strategies celebrates its 20th anniversary next month. After 5,000 shop visits over three continents, dozens of webinars and magazine articles, and too many presentations to count, founder Tim Huckabee, AIFSE, looks back on where the journey began—and his vision for the future.

Meet Carol Caggiano: Floral Stamp Designer

Last week, consumers got two new options to dress up their mail: one sporting a corsage, the other, a boutonniere. Not surprisingly, a professional florist had a (major) hand creating these attractive designs. Florist 2.0 caught up with Virginia freelance designer and educator Carol Caggiano, AIFD, PFCI, on her most unexpected job yet.

Ball Horticultural’s Marvin Miller Appointed to USDA Committee

A leader in the floral industry was recently appointed to the National Agricultural Statistics Service. Florist 2.0 caught up with Dr. Marvin N. Miller, AAF, hortistician at Ball Horticultural in West Chicago, Illinois to learn a little about his new post, his career highlights, his reflections on how floriculture has changed over the years, and …

Ball Horticultural’s Marvin Miller Appointed to USDA Committee Read More »

Social Media Campaign Shares Ideas, Puts Designers in the Spotlight

You ought to be in pictures — well, advertisements. That’s the message Smithers-Oasis North America, a manufacturer of floral foam products, adhesives, decorative wire, bouquet holders, and other accessories, wants to send floral designers. Since January 2016, the company has run a social media contest seeking prospective designs and florists to feature in its magazine ads.