Alexandra Farms Visit Completes Schwanke’s Latest Documentary

Desperate to get away, but a vacation doesn’t currently fit in your schedule or budget? Then take a virtual trip to South America via J Schwanke, AAF, AIFD, PFCI. In the final episode of his latest documentary, “The Flowers of Colombia,” the founder of uBloom.com visits garden rose grower Joey Azout, president of Alexandra Farms, …

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Yelp Series - Reviews

Yelp Reviews, Google My Business Tips, Bridal Show Survival, and more!

The Strider team has been helping florists with online sales since 1994. Here’s a look at what we thought was interesting on the internet this week! We hope you think Don’t be an average florist. Get the Essential Bundle from Strider today and grow your brand! Yelp Marketing – What About Those Reviews? Source: striderseo.com …

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Neville MacKay Wants YOU (To Share Your Stories)

If there’s one thing Neville MacKay, CAFA, PFCI, loves, it’s storytelling. (Well, and flowers, obviously.) The longtime author of Canadian Florist’s “Neville on the Level” column is wrapping up his first book, a compilation of his greatest hits from the magazine, and already working on another. For his second book, the owner of My Mother’s …

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Ultimate Commodity Floral Industry Low

What FTD’s Valentine’s Trouble Reveals About The Floral Industry

Earlier this week, our friends at Bloomerang outlined the devastating effects of FTD Inc.’s Valentine’s 2018 market campaigns. This approach lead to a Valentine’s holiday that underperformed their expectations by as much as $20 million. The company is considering $50 million in credit support from their largest shareholder, Liberty Interactive Corp.

But this article isn’t about FTD. At least, not directly.

You see, this latest incident with FTD is not a new problem, but is actually symptomatic of a much larger problem in our industry. It’s a problem that is perpetuated much more frequently by retail florists than the various conglomerations of online and order gathering outfits.

April 21-22: One Weekend, Two Great Conferences

Could you use a jolt of inspiration? Mark your calendar for April 21 and 22, when a dynamic lineup of presenters descend on St. Catharines, Ontario, mere minutes away from beautiful Niagara Falls. The weekend combines two conferences — the Canadian Florist Business Forum and the Niagara International Association of Florists’ Design Show — offering …

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Jodi Duncan Launches Social Consultation Company

Earlier this month, Jodi Duncan, AIFD, shared a short, conversational video about the difference between purchasing flowers artfully arranged by a professional florist and choosing a too-good-to-be-true Internet promotion (i.e. blooms in a box). To make her point, she held up a chocolate chip cookie and then a basket with said cookie’s ingredients. “Same thing, …

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