Ian Prosser Attends Philippa Craddock Workshop

Were you among the throngs admiring the lush arches of greenery and garden roses at Meghan and Harry’s wedding last May? In late September, Tampa, Florist florist Ian Prosser, AAF, AIFD, PFCI, traveled across the pond to train with royal wedding florist Philippa Craddock and her assistants.

Shirley Lyons Wins Tom Butler ‘Floral Retailer of the Year’ Award

Shirley Lyons, AAF, PFCI, the recently retired owner of Dandelions Flowers & Gifts in Eugene, Oregon, received the fourth annual Tom Butler “Floral Retailer of the Year” award earlier this month during the American Floral Endowment fundraising dinner in conjunction with SAF Palm Springs 2018, the Society of American Florists 134th annual convention. Established in …

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Alexandra Farms Visit Completes Schwanke’s Latest Documentary

Desperate to get away, but a vacation doesn’t currently fit in your schedule or budget? Then take a virtual trip to South America via J Schwanke, AAF, AIFD, PFCI. In the final episode of his latest documentary, “The Flowers of Colombia,” the founder of uBloom.com visits garden rose grower Joey Azout, president of Alexandra Farms, …

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Yelp Series - Reviews

Yelp Reviews, Google My Business Tips, Bridal Show Survival, and more!

The Strider team has been helping florists with online sales since 1994. Here’s a look at what we thought was interesting on the internet this week! We hope you think Don’t be an average florist. Get the Essential Bundle from Strider today and grow your brand! Yelp Marketing – What About Those Reviews? Source: striderseo.com …

Yelp Reviews, Google My Business Tips, Bridal Show Survival, and more! Read More »