theRKF

Logical & Emotional Brain

There’s No Such Thing As An Unemotional Decision

According to studies, the concept of being “unbiased” is merely hypothetical. Every decision that a person makes involved two mental activities – the rational or logical mind and the irrational or emotional mind. However, as neuroscientist Antonio Damasio found out, people with injury or structural damage in the part of brain that controls emotions cannot …

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Psychological Selling Tips for Writing Compelling Copy

The psychology of a customer ultimately influences her purchasing decision. So, you can begin from this end of the sales process and gain more clients within a short span of time. Playing on the psychological advantage is effective for every product, be it a computer or furniture, but can be particularly effective when you sell flowers. One …

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Using Google Analytics to Assess the Effectiveness of Your Advertising Campaign

A well-planned advertising campaign – whether through paid search like AdWords, social media, or even content marketing – can bring in a lot of traffic to your site, hopefully leading to more sales and more profits. But how do you know your advertising campaign is working as it should be? In this post, we’ll take …

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Online Marketing Metrics You’d Better Be Keeping An Eye On

As a business owner you know how important it is to track key aspects of your business. However, most florists are not comfortably familiar with reading and understanding website date, or knowing which data points are more important than others.  If you are not tracking the most critical metrics, you will have no way of knowing how …

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Using Google Analytics’ Goals and Funnels for Conversion Optimization

Most of the discussion about online marketing focus on bringing people to your website, but the goal of marketing is not views – it’s sales. That’s why it is so important to pay attention to your conversion optimization – getting as many visitors converted to customers as possible. One important step in getting conversions is …

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Using Google Analytics to Look At Real-Time Metrics

Google Analytics is a powerful program for examining website performance, but there are times when slicing and parsing historical data is not enough. GA’s Real-Time reports give you a live look at what customers are doing on your website right now.  These real-time metrics provide up-to-the-minute reports on many aspects of website performance and popularity, and a …

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Google+

Google+ Cover Photos & Profile Images – A Florist’s Opportunity

In the world of small business today a dedicated web presence is a necessity for success. Using social media, having an interactive and informative website and providing your customers with an incentive to visit are all excellent tools to build you business and expand your online presence. Google+ has just made this easier for small …

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