A little while back I linked to Greg Jarboe’s article on YouTube keyword and video optimization. This month Greg has posted the next instalment in the series, Creating Online Video Content that is Worth Watching. In this article Greg highlights some examples of the good and the bad, and posts some important stats: Most videos […]
Greg Jarboe on Worthwhile Video Content Read More »
Greg Jarboe, the original Godfather of Video SEO and online PR, has a column on Search Engine Watch with some great tips on using the YouTube Keyword Tool to make sure you get as many eyeballs as possible on your latest YouTube contributions. Remember, users are searching for video content, so they’re less likely to
Optimizing Videos for YouTube Read More »
As a reader of this blog, you’re likely aware that Strider operates a number of web properties, including the leading site in the florist industry, FlowerChat.com. When you own and operate even one site, some things are a given. You’re going to get spammed by people who want to take advantage of you, people who
Look Who’s Buying Links Read More »
Last year we published a report comparing the top Florist Directories with the top Internet Yellow Pages sites. I thought it would be fun to run the same report a year later and see how things have changed. The methodology remained the same, we just recalculated the scores based on today’s rankings.
Florist Directory Report 2010 Read More »
Recently on the FlowerChat forums a florist reported some interesting behaviour by FTD’s “Brand Protection” police. Apparently, FTD is not happy that the florist’s AdWords ad is being displayed in their local market on searches for [FTD Flowers]. The florist in question is an FTD member, though they do not publicize their affiliation. After double-checking
FTD Mandating AdWords Tactics? Read More »
It’s very easy to get confused when comparing the costs of different web site options for florists. It’s like shopping for groceries and trying to compare different brands of jam or yogurt who never seem to offer containers of exactly the same size. In this article I will try to paint a clearer picture of
Know The True Cost Read More »
You know you need a web site. A real web site. Not that monstrosity your gamer nephew built in FrontPage eight years ago before leaving for college and forgetting to update. You need a site that’s going to help you compete with your in-town competition and the out-of-town order gatherers who are looking to prey
Over at the Outspoken Media blog, Rae Hoffman highlights some obvious reasons big brands aren’t ranking as well as they could. One of the brands she targets is 1-800-Flowers: I’m not sure what the hell 1-800-Flowers’ SEO staff is doing … I don’t know who the hell is managing their SEO, but they should seriously
Why 1-800-Flowers Doesn’t Rank Read More »
It’s no secret by now that Google has announced a preview of their next infrastructure update. Given the popularity of our recent report on Florist Directory Rankings (and IYP performance for florists), I thought it might be fun to see how our contenders fared in the “new Google” results. This time out we threw everything
A Look Ahead – Directory Rankings on Caffeine Read More »
Our previous test compared how Internet Yellow Pages and Local Florist Directories compared across the Top 20 US markets. Based on some feedback we decided to run the test again on mid-market cities with populations between 100,000 and 600,000. Testing criteria was the same as used in the previous report.
IYP and Local Florist Directory Rankings in Smaller Markets 2009 Read More »
Inspired by Andrew Shotland’s recent review of the top IYP sites based on rankings across various cities (referenced in an earlier post), I decided to run my own test on a number of popular florist directories. I borrowed shamelessly from Andrew’s methodology, so I’ll give a quick outline of my approach before giving you the
Top Florist Directory Rankings 2009 Read More »
Andrew Shotland of Local SEO Guide recently published his research on the top ranking Internet Yellow Pages sites for local businesses. His methodology is laid out in detail within his article, so I won’t repeat it here. In summary, he took the top 20 IYP Business Categories and searched the top 20 US cities by
Top Internet Yellow Pages Sites for Rankings Read More »
