Frozen Roses

Real florists have taken a verbal beating from paid radio personalities telling listeners that our flowers are inferior and urging shoppers to purchase the cheap blooms from companies like Last week we discussed how flowers from a box take the professional presentation and the romance out of receiving Valentine’s Day flowers, especially at the office.  It’s not just florists […]

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Administrative Professionals (Secretary’s) Day

National Administrative Professionals Week Also known as National Professional Secretaries Week and National Secretary’s Day. The title is changing and evolving. But, the recognition is important. The theme for 2006, “Creating Excellence” is the official theme for the 2006 observance of Administrative Professionals Week (April 23-29) and Administrative Professionals Day (April 26).

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Northeast Floral Expo 2006

Tidbits from the Northeast Floral Expo in Cromwell, Connecticut held this past weekend. By Erlene Rosemont Floral Portland ME As of Saturday afternoon there were just under 700 florists registered for the show, what a great turnout! Can’t wait to hear the final number after the walk ins on Sunday. The volunteers from Connecticut Florists’

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Replacing Someone Else’s Flowers…ns/default.aspx Read what one local florist experienced when replacing roses from a courier delivered ‘direct from the grower’ shipper this Valentine’s Day. Reprinted with permission Catherine Hillen-Rulloda, AIFD, PFCI of Avante Gardens As part of an effort by a small group of florist to help educate consumers about the quality, value, service and design that

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