On Wednesday, October 26, Karin’s Florist turned 60—a milestone birthday that more than 20,000 people in Vienna, Virginia cheered. “When we started planning about a year ago, we realized the anniversary coincided with the city’s Halloween parade and knew we had to capitalize on it,” said President Maris Angolia, AAF. The staff immediately began brainstorming

Some holidays are a natural fit for florists. (A certain romantic celebration in February comes to mind.) Others require a bit more creativity. In Victoria, British Columbia, Brown’s the Florist isn’t letting candy companies have all the fun this Halloween. The 104-year-old shop, which has three locations, is promoting a trio of “spooktacular” ideas to engage with

Since 1951, Rockcastle Florist has been Rochester, New York’s go-to place for quality flowers and service. Recently one of the shop’s employees—Mary Rockcastle, daughter of owners Wendy and Keith—spun off with her own fashion line. Dubbed “Little Lamb Studios,” her designs will hit the catwalk at Rochester Fashion Week, which kicks off tonight. Florist 2.0 caught

In less than two weeks, a farm in Northern Virginia will host a floral jubilee unlike any other event in the industry. Called Flowerstock, a riff on Woodstock (the famous 1969 music festival), it features demonstrations from 13 revered designers, merchants selling sundries such as antiques, linens and jewelry (useful items for staging photo shoots

A few years ago, Christy Hulsey was designing her best friend’s wedding and decided to bring her young daughter along. “I thought it would a good idea,” said the owner of Colonial House of Flowers in Statesboro, Georgia. “It was not. All she wanted to do was touch the floral designs.” To distract her daughter,

‘Tabledance’, a pink OT hybrid lily from Green Valley Floral took top honors in the Society of American Florists’ Outstanding Varieties Competition held this week in Maui, as part of the organization’s annual convention.

Last week, Mayesh Wholesale Florist, Inc., announced Christy Hulsey, of Colonial House of Flowers in Statesboro, Ga., as winner of its sixth annual Design Star contest. As Design Star, Hulsey will lead several workshops at Mayesh branches this year and create design videos throughout 2017.

Following nearly a year of planning, Kym Erickson, AAF,CF, MNCF, and her team at Soderberg’s in Minneapolis, transformed the agriculture building at the Minnesota State Fair into a woodland wonderland.   

Back to school shopping this weekend? Take time to study windows and displays at the mall to gather ideas for the coming months. Do you see recurring colors, patterns or themes? Which ones attract you–make you want whatever they’re selling?