The dust is settling after Mother’s Day week, which means this is the time when florists will be reflecting on and examining the week that just went by. Smart florists will be following the advice of guys like Tim Huckabee and Bill Schodowski who routinely preach having a prompt post-holiday staff meeting to discuss and […]
Customers Tell The Real Story About Mother’s Day Satisfaction Read More »
Here is our webinar from April 16, 2014, showing how real local florists can gain a plethora of legitimate online reviews from real customers.
How To Get Online Reviews for Florists Read More »
Regardless of what type of business you’re in, you can grow sales and skyrocket customer retention rates by building an audience. Not only will people feel more comfortable doing business with you because they’ve gotten to know you, but they’ll recommend you to their family, friends, and acquaintances. Word-of-mouth is the best form of advertising
Build an Audience to Grow Sales and Increase Customer Retention Rates Read More »
What do Samsung, Apple and HTC have in common? What do Teleflora, FTD and BloomNet have in common? These companies are pack leaders and recognised authorities or top brands in their niches and industries. Why is that? What makes these companies tick? How are they able to consistently achieve great and enviable results? How can
4 Unique Ways to Stand Head and Shoulders Above the Florist Crowd Read More »
Using psychology to increase sales may seem a little underhanded, but in reality it’s all about giving your customers what they want. When you formulate your business marketing and publicity campaigns, or train your employers in customer service, you will benefit from using the psychology to increase sales, build relationships and ultimately, increase productivity of
Words To Help You Sell More Read More »
I want to kick off the new year by encouraging all our readers to approach your business with the right mindset. To that end, I’m going to share a pearl of wisdom from a recent post by Seth Godin titled “True Professionals Don’t Fear Amateurs“. Talking about the effects of a lowered barrier to entry
Start Year with a Professional Attitude! Read More »
For businesses that have an online presence, the blog is an integral component. It helps boost SEO value, can involve link building, and it can provide valuable content for readers and customers, helping to aid sales. Business tips that emphasize the importance of the blog are on the right track. However, there are some notable mistakes that
Blogging Mistakes To Avoid Read More »
In order to do business in today’s economy, special attention needs to be paid toward your leadership qualities. By creating a place of business in which your employees can grow and thrive, you will be paving the way toward small business success. So, what are some effective strategies you can take to lead your business
Some Small Business Tips To Plant, Nurture and Grow Your Floral Business Dream Read More »
Whether you’re a brand new business or you’ve been in the neighborhood for years, it can be tough to stand out from the competition. There are other local shops to contend with, on top of the increase in online floral businesses. Here are nine business tips to help you get your name out there as a retail
Small Business Tips for Retail Florists Read More »
It sometimes feels like computers and new information technology have reshaped alot of our world overnight — and that’s certainly true for the florist industry. Veteran florist Amy Wheeler of Palm Coast, Florida recently told the Daytona Beach News-Journal that online floral sites are now the norm for a lot of consumers:
Customer service, localism are trends helping florists Read More »
Marketing Sherpa has just released their 2012 Lead Generation Benchmark Report. This is an extensive report on tactics and methods for generating new business leads, and draws from close to 2,000 companies covering both B2B and B2C marketing. Some interesting insights include:
Online Marketing Most Effective Tactics, According to Market Sherpa Read More »
Your customers aren’t coming to your site to buy flowers. They’re not coming to purchase quick delivery or a red rose bouquet. Your customers aren’t coming to your site to buy keywords. Don’t let your product descriptions focus on the literal bouquet; instead, make it focus on the moment surrounding that bouquet. What Product Descriptions Should Be We’ll readily admit
Stop Selling Bouquets (and Start Selling Moments) Read More »
