Business Tips

Building Your Audience

Build an Audience to Grow Sales and Increase Customer Retention Rates

Regardless of what type of business you’re in, you can grow sales and skyrocket customer retention rates by building an audience. Not only will people feel more comfortable doing business with you because they’ve gotten to know you, but they’ll recommend you to their family, friends, and acquaintances. Word-of-mouth is the best form of advertising …

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Rising Above The Crowd

4 Unique Ways to Stand Head and Shoulders Above the Florist Crowd

What do Samsung, Apple and HTC have in common? What do Teleflora, FTD and BloomNet have in common? These companies are pack leaders and recognised authorities or top brands in their niches and industries. Why is that? What makes these companies tick? How are they able to consistently achieve great and enviable results? How can …

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Some Small Business Tips To Plant, Nurture and Grow Your Floral Business Dream

In order to do business in today’s economy, special attention needs to be paid toward your leadership qualities.  By creating a place of business in which your employees can grow and thrive, you will be paving the way toward small business success. So, what are some effective strategies you can take to lead your business …

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Stop Selling Bouquets (and Start Selling Moments)

Your customers aren’t coming to your site to buy flowers. They’re not coming to purchase quick delivery or a red rose bouquet. Your customers aren’t coming to your site to buy keywords. Don’t let your product descriptions focus on the literal bouquet; instead, make it focus on the moment surrounding that bouquet. What Product Descriptions Should Be We’ll readily admit …

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