Happy August, everyone! Here in Florida, the month is practically synonymous with thunderstorms. Although traditionally our rainiest month of the year, August 2015 seems to truly be one for the record books. Tampa, for instance, typically gets 5-9 inches each August. As of today (August 6), the city’s already had 7.8. In the past two …
You may purchase top quality flowers and employ creative designers with prestigious accreditation, but if your sales staff lacks confidence, ambition or tact, your business will never meet its potential. Training, an invaluable exercise for every employee, improves these shortfalls — to a point. Some people simply aren’t cut out for certain roles, says Mitch …
It’s been nearly a decade since Hurricane Katrina devastated New Orleans. In that time, two enterprising women turned a community building activity into a national franchise. Perhaps you’ve heard of Painting With a Twist®. The business, which pairs instructional art with friends and spirits, has more than 220 locations in 30 states. Earlier this year, …
Many florists regard summer as a drag: daily orders slow, no major gift giving holidays occur, and everyone seems to operate in vacation mode. But for Carolyn and Vince Butera, AAF, AIFD, PFCI, summer is the best. It’s a time to turn customers into friends and to bond with fellow small business owners in their community. …
Technically, summer’s still about a month away, but culturally, the seasonal shift happens this weekend with the Memorial Day holiday. What do the next three months have in store for you? I sincerely hope there’s a vacation, which has been proven time and again to improve morale and productivity. But when you’re the owner of …
Here is something you may not already know. The theory of six degrees of separation was proposed in 1929 by a Hungarian writer. It suggests that we are all connected to any one other person in the entire world by a chain of people we know, with at least five people in between the string. …
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When people think of marketing, they think of sleazy salesman equipped with lies and snake oil. They think of the unfavorable times that their wallets were gutted by unfulfilled promises. They think of dishonest corporate culture that is filled to the brim cold, often robotic, ideas and slogans. People do not think fondly of marketing.
Choosing the right digital marketing partner can be a difficult task for any small business. There are countless new services launching almost daily and it’s hard to keep up with what really works today for marketing a florist business. Here are 5 tips to keep in mind when choosing a potential digital marketing firm to work with: …
Businesses are becoming more concerned with SEO strategy. With Google’s algorithms constantly changing, it’s important to have a SEO toolkit. Here are three things to keep in mind when improving your SEO strategy: People are searching differently now than they were before. Search terms are getting longer, and more specific. You will need to use …
Facebook can be used for many things, and sometimes the options can be blinding. Mark Wallrapp, Facebook’s Director of Strategic Accounts, suggests focusing on less to accomplish more. He recommends staying true to the voice of the brand and tapping into people’s emotions. He states that companies need to figure out what they are good at, …
With the advent of social media platforms like Twitter, Pinterest, and LinkedIn, content marketing has become quite competitive. Marketers are constantly looking for new campaign ideas. With over 27 million pieces of content being shared each day, it’s clear that the possibilities are ever-increasing as new technology emerges. Content marketing shapes the way consumers make …
Online reviews are important. How important? Based on a recent study with over 1,000 participants, 90% said that their buying decisions were directly influenced by a positive review, and 86% of them said that a negative affected their views about certain products. The quality and quantity of your business’ reviews are paramount. Whether you are …
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