Business Tips

How to Land Top Sales Talent in Your Shop

You may purchase top quality flowers and employ creative designers with prestigious accreditation, but if your sales staff lacks confidence, ambition or tact, your business will never meet its potential. Training, an invaluable exercise for every employee, improves these shortfalls — to a point. Some people simply aren’t cut out for certain roles, says Mitch …

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What is your story?

How Storytelling Can Build a Real Connection with your Audience

When people think of marketing, they think of sleazy salesman equipped with lies and snake oil. They think of the unfavorable times that their wallets were gutted by unfulfilled promises. They think of dishonest corporate culture that is filled to the brim cold, often robotic, ideas and slogans. People do not think fondly of marketing.

Facebook Marketing

Facebook can be used for many things, and sometimes the options can be blinding. Mark Wallrapp, Facebook’s Director of Strategic Accounts, suggests focusing on less to accomplish more. He recommends staying true to the voice of the brand and tapping into people’s emotions. He states that companies need to figure out what they are good at, …

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The Value of Content Marketing

With the advent of social media platforms like Twitter, Pinterest, and LinkedIn, content marketing has become quite competitive. Marketers are constantly looking for new campaign ideas. With over 27 million pieces of content being shared each day, it’s clear that the possibilities are ever-increasing as new technology emerges. Content marketing shapes the way consumers make …

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How to Maintain and Strengthen Your Online Reputation

Online reviews are important. How important? Based on a recent study with over 1,000 participants, 90% said that their buying decisions were directly influenced by a positive review, and 86% of them said that a negative affected their views about certain products. The quality and quantity of your business’ reviews are paramount. Whether you are …

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