For 24 years, Floral Management has held a contest to identify exceptionally clever and successful campaigns. The winner, dubbed Marketer of the Year, receives $5,000, a cover story and (typically) much fanfare at the Society of American Florists’ annual convention. (Thanks again, Irma!) This year, SAF announced the winner, American Grown Flowers, via a Facebook […]
American Grown Flowers Wins Coveted Marketing Award Read More »
The most common question we get from florists all over is: What do I need to focus on for my online marketing? This is a very legitimate question, as online marketing can cover a really broad set of options, and there are always new channels to consider.
Recently we surveyed florists to find out how they were using and engaging with some elements that we’ve determined to be the most essential. The highlights are presented in the following infographic for your review.
How Are Florists Faring with Critical Online Marketing Tactics? Read More »
Earlier this summer, Laura Daluga, AIFD, spoke about cause marketing at the Canadian Florist Business Forum. “People like to help others and they like to support businesses that do the same,” she told the crowd. The heart wrenching photos and stories from Texas speak to millions of people — likely including you and your customers.
Best Practices for Charitable Sales Read More »
Craving a swanky late summer activity that provides a hefty dose of design inspiration? A trip to Detroit may be in order. The American Institute of Floral Designers North Central Chapter is partnering with the Cranbrook House & Gardens Auxiliary to present “Art in the Elements: A Plein Air Floral Exhibition” Friday, September 8, through
Historic Detroit Property to Feature Interactive Floral Exhibit Read More »
Do your customers love the big, full look of lilies — but hate their strong aroma? Get excited. Breeders in the Netherlands have come up with several pollen-free varieties, among other intriguing advancements to delight your clientele. Tyler Meskers, operations manager for Oregon Flowers, attended Dutch Lily Days earlier this summer and told Florist 2.0
Dutch Lily Days Shows Off New Varieties Read More »
Want the chance to train alongside one of the nation’s most esteemed event designs? Through the end of the month, FTD is accepting applications for its “Intern with Ian” contest, in which one lucky member will receive a trip to Florida to work with Ian Prosser, AAF, AIFD, PFCI, NDSF.
FTD Announces ‘Intern with Ian’ Contest Read More »
The search is on for Mayesh Wholesale Florist’s 2018 Design Star. The contest, now in its eighth year, officially opened on Tuesday, August 1. The winner will lead five workshops (four domestic, one international), star in monthly videos, and receive a variety of benefits, including a trip to Quito, Ecuador; a one-year subscription to StemCounter; a
Mayesh Seeks 2018 Design Star Read More »
“Here we grow again…” That’s become the mantra of Botanica International, the company renowned designer Ian Prosser, AAF, AIFD, PFCI, NDSF, started in Tampa, Florida in 1989. It’s been 10 years since Prosser chose to abandon retail sales and focus on providing upscale, show stopping events. The decade has involved several developments to help Botanica
Botanica International To Expand Its Event Empire Read More »
For the next few weeks, any donation you make to the American Floral Endowment will have extra mileage, thanks to a partnership with Sakata Seed America.
Sakata and American Floral Endowment Announce ’40 Days of Summer Giving’ Read More »
If you’re in Atlanta this week for AmericasMart, be sure to stop by Accent Decor booth. The company responsible for a long list of the industry’s most intriguing containers and accessories (including the Celfie vase) will be celebrating its 20th anniversary at the annual wholesale gift show. Co-founder Margaret Hofland took a few minutes to
Accent Decor Turns 20 Read More »
Is your showroom looking a little drab? Through its sixth annual Makeover Magic Contest, FTD will award one lucky florist a shop makeover by FTD education consultant and visual merchandising expert J. Keith White, AIFD.
FTD Announces Makeover Contest Read More »
